Once a year, Riggs Partners (the advertising agency I do cool digital things for) has a CreateAthon.
You probably don’t know what that is. It’s okay. I didn’t either until I started working for them. A CreateAthon is a 24-hour no-sleep pro-bono marketing blitz wherein we provide our services (and the services of a few other talented folks around town) to local nonprofits.
What started as a small project at Riggs has become a worldwide movement.
When it came time to order shirts for our recent CreateAthon, I asked for a 3x.
“You’re going to do something cool with this, aren’t you?” asked my coworker.
Well…of course I was.
I’m one of those women who much prefer dresses to pants. I think they’re way comfier, and I feel bad that most men will never know how great they truly are (dresses, not the men).
The reason I went with a too-big-for-me shirt was to ensure I (hopefully) had enough length for a dress without having to piece bits together. I crossed my fingers and got to work.
First, I took the shirt and folded it in half.
Then, I took a jersey knit dress I liked the fit of and folded it in half on top of this shirt.
I cut carefully along the outline of the blue dress, which left me with this:
I pinned each side down…
…then stitched each side.
I tried my new dress on, and still had to do a bit of finicky altering around the shoulders of the dress, but after a few minor alterations, my frock was ready for 24 hours of digital marketing action!
My team was impressed with my handiwork. :)
There was much work to be done, as I was assigned two different nonprofits to figure out digital strategies for (as well as writing a bit of web copy).
Luckily, I still found time to make a Tshirt for our mascot, T-Riggs!
This was a challenging challenge. I was thankful for my comfy & cozy dress, but working for 24 hours straight takes its toll.
By 10:00 the next day, our work was done, and I was ready for a four-hour nap. :)
All in a night’s work!
(If you’d like to see a few more CreateAthon pics, here ya go!)