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Sustainable Alternatives to Fast Fashion
If you’re stepping away from fast fashion brands, you’re probably searching for ethical and sustainable alternatives that don’t compromise on style. This guide explores a range of eco-friendly and innovative fashion labels that stand in contrast to the fast-paced, often environmentally damaging cycle of the industry’s giants. From smaller ethical brands to pre-owned and vintage options, we’ll introduce you to sustainable brands that respect our planet and its people. Join us as we navigate the world of sustainable fashion and highlight brands committed to making a positive impact.
You’ve said goodbye to fast fashion brands—now what?
The decision to avoid fast fashion brands is a commendable first step in adopting a more sustainable lifestyle. However, finding replacements that align with your values can initially seem daunting. Understanding what makes brands sustainable is crucial, from their manufacturing processes to the raw materials they use and their labor practices.
Fast fashion’s rapid production cycles and low-quality garments often fuel environmental degradation and unfair labor practices. Switching from these brands not only supports ethical fashion but also encourages a broader industry shift toward sustainability. By choosing sustainable alternatives, you advocate for higher quality garments that last longer and benefit our global community.
Our favourite more sustainable alternatives to the most famous fast fashion brands
Embarking on a sustainable fashion journey requires awareness and discovery of brands dedicated to ethical practices. Here, we’ll discuss some of our top picks for replacing fast fashion with sustainable alternatives. Encouraging circular fashion systems and eco-friendly practices, these brands revolutionize the way we perceive clothing—turning it into an expression of care for both humans and the planet.
By investing in these alternatives, you contribute to a movement that prioritizes transparency, ethical labor, and sustainable materials, often resulting in unique styles and timeless pieces that truly stand out.
Instead of SHEIN, Fashion Nova, PrettyLittleThing, Boohoo, Romwe, or Cider, choose:
CHNGE
CHNGE is a brand committed to creating clothing that not only looks good but does good. Emphasizing carbon neutrality and fair trade practices, CHNGE offers organic cotton essentials that are as comfortable as they are stylish. The brand’s eye-catching graphics and positive messaging are designed to inspire activism and social change.
Each piece from CHNGE is designed and crafted with longevity in mind, ensuring that your wardrobe remains timeless while supporting sustainability. With bold statements on their pieces, you can express yourself while advocating for a better world.
Plant Faced Clothing
Plant Faced Clothing represents a perfect fusion of urban fashion and sustainability. Their range of vegan-friendly streetwear is produced using organic cotton, water-based inks, and ethical labor, minimizing environmental impact.
Offers
With designs that cater to the conscious consumer, Plant Faced Clothing offers an avant-garde style to those who desire eco-conscious choices. From contemporary t-shirts to standout accessories, the brand delivers fashion-forward pieces without compromising on ethical standards.
Spell
Known for its whimsical prints and dreamy aesthetics, Spell is a brand that harmonizes effortless style with sustainable practices. By using eco-friendly fabrics like organic cotton and reducing waste through mindful production methods, Spell is committed to slow fashion principles.
With pieces that exude an ethereal charm, Spell crafts garments meant to transcend trends and become cherished staples in anyone’s wardrobe. Their dedication to environmental and social responsibilities provides a compelling reason to make Spell a part of your fashion journey.
Afends
Afends is a brand that positions itself at the intersection of modern fashion and sustainability. Built on a foundation of hemp revolution, Afends creates striking pieces that challenge conventional clothing norms while prioritizing eco-friendly materials and ethical manufacturing.
Dedicated to innovation, Afends continually explores and implements sustainable alternatives like hemp, ensuring a future where fashion leaves a smaller footprint. Their commitment to progressive methods supports both plant and planet, ushering in a new wave of conscious style.
In the Soulshine
Offering a collection that encapsulates joy and freedom, In the Soulshine produces clothing with a clean conscience. Focusing on plant-based materials and non-toxic dyes, they have curated a line that resonates with eco-friendly values.
Distinct for their fun, bright designs and positive affirmations, In the Soulshine encourages customers to wear their values and celebrate sustainable choices. Each purchase supports a cause, echoing their belief that fashion should act as a voice for good.
Seek Collective
Seek Collective is an artisanal brand that elevates everyday wear with an infusion of artistic heritage and ethical practices. Their collections often feature hand-block printing, natural dyeing, and small-batch production, ensuring each piece is unique and sustainably made.
The brand’s commitment to heritage craft techniques supports artisan communities, making Seek Collective a beacon for socially responsible fashion that’s culturally rich and environmentally conscious.
Yes And
Yes And presents an accessible option to eco-conscious fashionistas, combining contemporary styles with ethical production methods. Their diverse range of clothing is made from organic materials, dyed with low-impact processes, and constructed through fair labor practices.
Championing the mantra “No compromise”, Yes And assures that style and sustainability coexist, offering an impressive selection that aligns with modern fashion sensibilities and sustainable values.
Kotn
Kotn’s minimalist ethos shines through in its quality basics derived from ethically sourced Egyptian cotton. The brand emphasizes traceability and transparency, ensuring that every step in their supply chain respects both people and earth.
Offers
From timeless, cozy knitwear to breathable casualwear, Kotn’s collection offers well-crafted pieces designed for longevity. Their commitment to giving back to vital communities further solidifies their role as leaders in the sustainable fashion movement.
MANNING CARTELL (Pre-Owned)
Rather than purchasing new, MANNING CARTELL’s pre-owned pieces offer a fashionable yet eco-friendly solution to clothing waste by promoting the circular fashion economy. By choosing pre-loved fashion, consumers support sustainable fashion while enjoying designer quality at a reduced cost.
This approach not only extends the life of clothing but also encourages a mindful consumption culture that values timeless fashion and responsible choices.
Instead of ASOS, H&M, Zara, Aritzia, and Uniqlo, choose:
FRANC
FRANC specializes in seasonless, minimalistic fashion essentials that are ethically produced and designed to last. Prioritizing community, sustainability and ethics, FRANC redefines fashion staples by focusing on versatile and durable wardrobe pieces.
FRANC’s commitment to simple yet elegant fashion allows you to build a cohesive, functional wardrobe while positively impacting the environment through ethical production practices.
Armedangels
Armedangels bring a unique mix of contemporary aesthetics and fair fashion to the table. They produce garments using sustainable fibers such as organic cotton and Tencel, and they were one of the first certified B Corporation brands pushing the boundaries of sustainable fashion.
Bearing a commitment to combining timeless elegance with ecological responsibility, Armedangels epitomizes Progressive Ethica. Every aspect from production to purchase embodies this visionary take on sustainable fashion.
Whimsy + Row
Celebrated for their vibrant, eco-friendly creations, Whimsy + Row capitalizes on low-impact production processes and deadstock materials, resulting in limited, unique runs. Their chic array of styles and minimal waste policy make these garments both distinctive and sustainable.
Whimsy + Row’s playful designs and environmentally conscious ethos offer an exciting alternative to monotonous fashion options while demonstrating that sustainable can indeed be sophisticated.
Sotela
Sotela champions the notion of body positivity and inclusivity with their made-to-order, size-inclusive designs. The brand consciously designs thoughtful pieces intended to accommodate the female form’s changes, celebrating shape diversity.
Through a holistic approach to fashion focused on longevity and craftsmanship, Sotela ensures sustainability without compromising on comfort and fit, offering wearable pieces tailored with empathy.
Mara Hoffman
Mara Hoffman’s bold, colorful collections stand testament to the brand’s dedication to sustainability without sacrificing aesthetics. Employing organic and regenerative materials, Mara Hoffman continuously educates and innovates to lessen fashion’s environmental impact.
Their proactive pursuit fosters new perspectives on sustainable design, weaving beauty throughout pieces that encompass sophistication, responsibility, and commitment to a more sustainable planet.
Mother of Pearl
Mother of Pearl combines luxury fashion with modern sustainability. Known for their playful designs and commitment to traceability, this brand offers contemporary classics that are mindful of the environment.
With a focus on beauty and innovation, Mother of Pearl presents a fusion of aesthetics and responsibility, making it an exemplary choice for those committed to incorporating luxury with morals in their wardrobe.
Mila.Vert
Offers
Mila.Vert is dedicated to creating versatile, beautifully tailored garments that make sustainability stylish. From seamless knits to tailored suits, every piece is produced using eco-friendly materials and ethical processes.
By ensuring meticulous attention to detail and prioritizing responsible fashion practices, Mila.Vert caters to those who consider sustainability an essential aspect of modern luxury.
Christy Dawn
Offers
Renowned for their vintage-inspired bohemian pieces, Christy Dawn utilizes deadstock fabrics to craft one-of-a-kind garments that narrate a tale of sustainability. Every piece created not only conserves resources but respects the environment with a zero-waste philosophy.
Christy Dawn’s connection to nature ensures that every garment is more than just clothing but a testament to mindful living—a celebration of timeless beauty made sustainably.
Kowtow
New Zealand-based Kowtow emphasizes simplicity, embracing a philosophy of making quality garments using organic, fair trade certified textiles. With each collection, they challenge waste by intentionally designing timeless pieces.
By emphasizing purity in production methods and cultivating a holistic and thoughtful approach, Kowtow embodies conscious fashion choices that resonate with those who choose honesty and transparency in their clothing.
People Tree
As pioneers in sustainable fashion, People Tree promotes social and environmental development through fair trade practices. Their fully transparent production process supports artisan communities, making every purchase significantly impactful.
From edgy prints to classic silhouettes, People Tree’s catalog celebrates craftsmanship in fashion, delivering an enchanting blend of ethical manufacturing and contemporary design.
Parker Clay
Parker Clay focuses on luxury leather goods with a mission to empower and employ women artisans in Ethiopia. Their approach emphasizes handcrafted quality, sustainable practices, and social responsibilities rooted in community development.
By investing in Parker Clay’s pieces, you’re not just purchasing beautifully crafted items but supporting life-changing missions of sustainability and empowerment.
Vestiaire Collective
Vestiaire Collective serves as a thriving platform for pre-owned luxury and designer fashion, championing the circular economy and extending the lifecycle of high-quality garments. Offering a broad range of items, Vestiaire Collective brings vintage charm and modern luxury to environmentally conscious shoppers.
With a commitment to reducing the environmental footprint, the platform encourages consumers to rethink fashion ownership, investing in secondhand finds that offer both style and sustainability.
Ready to dive deeper? Find more amazing sustainable brands on our directory
Discover an expansive collection of conscious brands in our directory, perfect for fashionistas who seek to make informed, sustainable choices beyond the ones featured here. Dive deeper into a universe of brands, each carrying unique identities and a unified vision for a sustainable tomorrow, contributing to the positive shift in the fashion industry.
This directory is your ultimate guide to exploring endless possibilities of eco-friendly styles while connecting with like-minded brands reshaping the fashion landscape for the better.
Editor’s note
As fashion consumers, our choices echo through the entire supply chain. By supporting brands expressing commitment to environmental and ethical standards, we champion sustainable progress across the industry. Fashion is an extension of self-expression. Let’s make sure our clothing choices reflect the kind of world we wish to support and inspire through conscious action.
| Fast Fashion Brands | Sustainable Alternatives | Highlights |
|---|---|---|
| SHEIN, Fashion Nova, PrettyLittleThing, Boohoo, Romwe, Cider | CHNGE, Plant Faced Clothing, Spell, Afends, In the Soulshine, Seek Collective, Yes And, Kotn | Eco-friendly materials, ethical labor, carbon neutrality |
| ASOS, H&M, Zara, Aritzia, Uniqlo | FRANC, Armedangels, Whimsy + Row, Sotela, Mara Hoffman, Mother of Pearl, Mila.Vert, Christy Dawn | Unique designs, inclusivity, zero-waste philosophy |
| All Fast Fashion | MANNING CARTELL (Pre-Owned), Kowtow, People Tree, Parker Clay, Vestiaire Collective | Luxury pre-owned, fair trade, community support |
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